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24/03/2005
Promotion
My lib'n is finally starting to get stuck into the idea that she has to do the promotion of the library. We've been given a stay, we aren't closing straight away, but one of the conditions is that the library has to be promoted. She's been moaning for days, resisting this, saying all sorts of silly things about other people not taking on the responsibility. You'd never believe she's running this library! If this library actually manages to survive it will be in spite of her not because of any effort she's put in. Today is the first time in two weeks I've heard her change her tune. She got a folder about library promotion from another library and it has finally sparked ideas. We actually had quite a lively discussion. I've never run a promotion campaign before but I know about it and helped out. I've also seen some excellent people in action. She was really taken with the idea of the elevator speech, 15-20 seconds of promotion. She said that it was an elevator speech that managed to get the library moved out of the basement years ago. I like waylaying people for ten minute lobbying. I'm trying to push her to push information out to our clients. She seems to be expecting them to come to us, but she sort of understands that isn't the way it works. I think she's also a bit scared of the consequences of promotion - what if we end up with too much work???
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